Hailed as "Groupon for Travel" in 2010, TripAlertz was a Series-A funded startup that approached me to bring their vision of a new travel model to life visually and from a brand perspective. They wanted to stand out, feel friendly and not have the "me-too" web 2.0 look. Responsibilities included visual design (brand and web) and creative direction in communications. I also spearheaded their largest promotion ever in a travel site, a FREE Trip to Space.

Role: UX/UI, Product Design, Brand, Copywriting