California University of Pennsylvania (CALU) desired a site that would stand them apart from all other statewide higher-ed institution. After convincing them to fully embrace social media and a rich homepage experience for prospective students and current students alike, the traditional virtual tour became the homepage. The campus was brought to life and social media was tied in on multiple levels so no matter what part of the map a user explores they see what's going on on campus via Twitter, Flickr, and YouTube feeds. Responsibilities included creative direction, ideation, design direction, multi-agency collaboration, growing the account by over 50% through strong creative, and client engagement

Role: Creative Direction, Ideation, Brand Continuity, Vendor Management